![]() In fact, she shared some good insights about what was happening on our client station and in the market today. But as we came to find out, she was one of the most knowledgeable respondents in the room. One of the women in the group declared early on that she'd pretty much stopped listening to the radio because she prefers her Spotify playlists and satellite radio.Īt that moment, us observers started wondering why she showed up for this group in the first place. I was recently observing a radio focus group the other night of mostly Millennial males and females. These are the kinds of inexplicable things that can happen in our fluid, fickle world of “what's hot & what's not.” And if you're in the broadcast radio business, you shouldn't be snickering at Nickelback because very much the same phenomenon has happened – or been allowed to happen – to your medium. Soft Cell? Their music was programmed more than 3,100 times. Makes sense, right?īut when we turn to Mediabase airplay spins over a recent week – or the conscious spin decisions made by PDs – Nickelback scored nearly 2,300 spins in the U.S. Soft Cell – where streams for the same week only total 8.3 million streams – about half as many as Nickelback. Nielsen Music shows that in the week ending October 17, in the streaming numbers – or conscious decisions made by consumers – Nickelback earned nearly 16 million plays. To see how this plays out, look at some recent metrics when you compare a multi-platinum group like Nickelback to Soft Cell, a synth-pop duo famous for one big hit, “Tainted Love.” Yes, for all intents and purposes, Soft Cell is a classic “one hit wonder.” And we're giving broadcasters a VIP Tour! Join us for a VIP Tour of CES 2022 Want to get the first look at new technologies that will change broadcasting? From drones to virtual reality to self-driving cars, it's all at CES in Las Vegas. ![]()
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